Describe a firm that still uses a lot of television/print advertising. a. Is its marketing spending ineffective?
Question:
Describe a firm that still uses a lot of television/print advertising.
a. Is its marketing spending ineffective?
b. Why do you think the firm still allocates resource to this area?
c. How would you recommend the firm better use those resources?
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Sure lets explore a hypothetical scenario a Whether the marketing spending on televisionprint advertising is ineffective depends on various factors su...View the full answer
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