Describe a firm that still uses a lot of salespeople. a. Is its marketing spending ineffective? b.
Question:
Describe a firm that still uses a lot of salespeople.
a. Is its marketing spending ineffective?
b. Why do you think the firm still allocates resource to this area?
c. How would you recommend the firm better use those resources?
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a The firms heavy reliance on salespeople does not necessarily imply that its marketing spending is ineffective While traditional sales methods may be ...View the full answer
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