Describe branding. What are the guidelines for developing an effective brand name? Why is brand loyalty such
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Describe branding. What are the guidelines for developing an effective brand name? Why is brand loyalty such an important concept for sports marketers to understand?
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Branding is the process of creating a unique identity and image for a product service or organization in the minds of consumers It encompasses everyth...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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