Describe how an athletes image has an impact upon brand development.

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Describe how an athlete’s image has an impact upon brand development.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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Describe how an athletes image has an impact upon brand development.

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An athletes image can have a significant impact on brand development in several ways Brand Endorsement When an athlete lends their name and image to a ...View the full answer

Sports Marketing A Strategic Perspective

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