Describe Maslows hierarchy of needs. How is Maslows theory linked to sports marketing?
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Describe Maslow’s hierarchy of needs. How is Maslow’s theory linked to sports marketing?
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Maslows hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943 which posits that human motivation is driven by a hierarchical arrangement of needs According to Maslow individu...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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