Define personality. Why is it considered one of the internal factors of consumption behavior? Do you think
Question:
Define personality. Why is it considered one of the internal factors of consumption behavior?
Do you think personality is related to the decision to participate in sports?
Do you think personality is linked to the specific sports we choose to play?
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Personality refers to the unique set of enduring traits characteristics behaviors and patterns of thinking feeling and acting that distinguish individ...View the full answer
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Sports Marketing A Strategic Perspective
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Authors: Matthew D. Shank, Mark R. Lyberger
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