Define personality. Why is it considered one of the internal factors of consumption behavior? Do you think

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Define personality. Why is it considered one of the internal factors of consumption behavior?

Do you think personality is related to the decision to participate in sports?

Do you think personality is linked to the specific sports we choose to play?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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