Outline the steps in the decision- making process for sports participation. What are the three types/levels of

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Outline the steps in the decision- making process for sports participation. What are the three types/levels of consumer decision making? How do the steps in the decision- making process differ for routine decisions versus extensive decisions?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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