Outline the steps in the decision- making process for sports participation. What are the three types/levels of
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Outline the steps in the decision- making process for sports participation. What are the three types/levels of consumer decision making? How do the steps in the decision- making process differ for routine decisions versus extensive decisions?
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Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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