Design a survey instrument to assess the source credibility of 10 professional athletes (of your choice) and

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Design a survey instrument to assess the source credibility of 10 professional athletes (of your choice) and administer the survey to 10 individuals. Which athletes have the highest levels of credibility, and why?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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