Discuss, in detail, the model of fan identification and its implications for sports marketers.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:02 AM

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Discuss, in detail, the model of fan identification and its implications for sports marketers.

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Fan identification is a psychological concept that describes the extent to which an individual feels a personal connection or attachment to a particular sports team or athlete It goes beyond mere inte...View the full answer

Sports Marketing A Strategic Perspective

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