Discuss the various message characteristics. What are the simple techniques used to create more effective messages?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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Discuss the various message characteristics. What are the simple techniques used to create more effective messages?

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Message characteristics refer to the specific attributes of a marketing message that influence its effectiveness in communicating with the target audience and achieving desired objectives Some key mes...View the full answer

Sports Marketing A Strategic Perspective

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