Evaluate the promotional mix used for the marketing of any intercollegiate womens sport at your university. Do
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Evaluate the promotional mix used for the marketing of any intercollegiate women’s sport at your university. Do you believe the proper blend of promotional tools are being used? What could be done to make the promotional plan more effective for this sport?
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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