Evaluate the promotional mix used for the marketing of any intercollegiate womens sport at your university. Do

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Evaluate the promotional mix used for the marketing of any intercollegiate women’s sport at your university. Do you believe the proper blend of promotional tools are being used? What could be done to make the promotional plan more effective for this sport?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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