For any professional sports franchise, provide examples of how the rest of its marketing mix is consistent
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For any professional sports franchise, provide examples of how the rest of its marketing mix is consistent with its pricing.
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For a professional sports franchise consistency across the marketing mix including product promotion place and pricing is essential for creating a uni...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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