For companies with multiple business units or product lines, what is the appropriate administrative relationship between corporate
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For companies with multiple business units or product lines, what is the appropriate administrative relationship between corporate headquarters and the individual SBUs?
How much autonomy should business unit managers be given to make their own strategic decisions, how much control should they have over the SBU’s resources and programs, and how should they be evaluated and rewarded?
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Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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