Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make
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Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make potential estimates? Discuss four decisions that a marketer of industrial grinding machinery might make based on such potential estimates.
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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