To more effectively allocate promotion expenditures and sales efforts, the marketing manager for a company marketing frozen
Question:
To more effectively allocate promotion expenditures and sales efforts, the marketing manager for a company marketing frozen food entrées would like to know the relative market potential for their products in every county in the United States. What variables would you include in a multifactor index for measuring relative potential? Explain your rationale for including each variable.
Where might you find up-to-date information about each of the variables in your index?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
Question Posted: