Go to a sports bar and interview five people watching a televised sporting event. Determine their primary

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Go to a sports bar and interview five people watching a televised sporting event. Determine their primary motivation for watching the sporting event. Describe other situations in which motives for watching sporting events vary.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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