Attend a womens sporting event and record the demographic profile of the spectators. What are your observations?
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Attend a women’s sporting event and record the demographic profile of the spectators. What are your observations? Use these observations and suggest how you might segment, target, and position
(market selection decisions) if you were to market the sport.
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While attending a womens sporting event to gather demographic data is a great idea its important to consider ethical research practices Heres a more f...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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