How can the unique visual and verbal solutions often found in alternative media vehicles help extend the
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How can the unique visual and verbal solutions often found in alternative media vehicles help extend the life of the advertised message?
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Alternative media vehicles such as social media podcasts viral videos blog posts and websites offer unique opportunities for both visual and verbal me...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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