How does an advertising agency use the marketing plan, creative brief, and copy and layout to sell

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How does an advertising agency use the marketing plan, creative brief, and copy and layout to sell the final idea to the client? What are the steps?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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How does an advertising agency use the marketing plan, creative brief, and copy and layout to sell

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An advertising agency utilizes a strategic process of developing a marketing plan drafting a creative brief and designing copy and layouts to create a...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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