How does out-of-home advertising help an IMC campaign be more consumer focused?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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How does out-of-home advertising help an IMC campaign be more consumer focused?

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Outofhome OOH advertising is a type of marketing strategy that targets consumers when they are outside their homes such as when theyre commuting shopp...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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