How does personal selling differ from other activities in the promotional mix? What is meant by qualifying

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How does personal selling differ from other activities in the promotional mix? What is meant by qualifying the prospect? What is the objective of the approach stage? Discuss some of the techniques used by sales representatives in presenting a product or service to a prospective buyer. Describe several closing techniques. What is the importance of the follow-up stage? LO6

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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