How does television advertising help IMC be more consumer focused?
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How does television advertising help IMC be more consumer focused?
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Integrated Marketing Communication IMC is a strategic approach that organizations use to create a unified and seamless brand experience for consumers ...View the full answer
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Related Book For 
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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