How logical are the companys objectives, given the more significant opportunities/ threats and its relative resources? How
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How logical are the company’s objectives, given the more significant opportunities/ threats and its relative resources? How valid is the firm’s strategy, given the anticipated environment, including the actions of competitors?
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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