What opportunities and/or threats derive from the firms present and future environment; that is, what demographic, social,
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What opportunities and/or threats derive from the firm’s present and future environment; that is, what demographic, social, technological, political, economic, and natural trends are significant? How will these trends affect the firm’s target markets, competitors, suppliers, and channel intermediaries? Which opportunities/
threats emerge from within the firm?
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Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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