Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or
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Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or behavioral descriptors. Identify the key benefits the product(s) deliver(s) to the target market and the features that deliver these benefits. Prepare a market-attractiveness/competitive-position matrix for the segment
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Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780073381152
7th Edition
Authors: Orville Walker, John Mullins
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