Implementing marketing plans involves delegation, communication and motivation. Describe the importance of these functions. How can workers

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Implementing marketing plans involves delegation, communication and motivation. Describe the importance of these functions. How can workers be motivated? How does control differ from implementation? Describe several ways in which a firm can set standards.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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