What are the so-called uncontrollable variables which can affect a firm's marketing efforts? Why should a firm

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What are the so-called uncontrollable variables which can affect a firm's marketing efforts?

Why should a firm be aware of consumer demographics? Discuss several social trends which affect the marketing process. Explain the three types of competition faced by an FBO.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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