In developing a sampling procedure, marketing researchers must determine: a. who is to be surveyed. b. how
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In developing a sampling procedure, marketing researchers must determine:
a. who is to be surveyed.
b. how many people or firms should be surveyed.
c. how should the people or firms in the sample be chosen.
d. all of these.
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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