In developing a sampling procedure, marketing researchers must determine: a. who is to be surveyed. b. how

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In developing a sampling procedure, marketing researchers must determine:

a. who is to be surveyed.

b. how many people or firms should be surveyed.

c. how should the people or firms in the sample be chosen.

d. all of these.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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