Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Is the marketing environment uncontrollable – something that the company can only prepare for and react to? Or can companies be proactive in changing environmental factors?

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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Question Posted: Oct 15, 2024 06:00 AM

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Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Marketing An Introduction

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