Marketing of services is different from marketing tangible products in all of the following ways except a.

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Marketing of services is different from marketing tangible products in all of the following ways except

a. provider of service cannot be separated from the service itself

b. service is perishable

c. difficult to maintain consistent quality

d. services are easily differentiated

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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