Measuring the effectiveness of advertising is difficult because of all the following factors except a. other aspects
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Measuring the effectiveness of advertising is difficult because of all the following factors except
a. other aspects of marketing influencing sales
b. competitive advertising
c. delay in response
d. limited advertising budget
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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