Measuring the effectiveness of advertising is difficult because of all the following factors except a. other aspects

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Measuring the effectiveness of advertising is difficult because of all the following factors except

a. other aspects of marketing influencing sales

b. competitive advertising

c. delay in response

d. limited advertising budget

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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