A sales promotion activity which generates new leads, maintains customer contacts, and helps introduce new products and

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A sales promotion activity which generates new leads, maintains customer contacts, and helps introduce new products and services describes

a. demonstrations

b. point-of-purchase promotions

c. trade shows

d. follow-up after the sale

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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