O bjective 1 E xplain the role of retailers in the distribution channel and describe the major

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➤ O bjective 1 E xplain the role of retailers in the distribution channel and describe the major types of retailers.

Retailing (pp. 375–381)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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