Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains

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➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.

Supply chains and the value delivery network

(pp. 340–341)

The nature and importance of marketing channels

(pp. 341–345)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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Question Posted: Oct 15, 2024 03:03 AM

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Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains

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Marketing An Introduction

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