Objective 2 Explain how companies find a set of prices that maximises the profits from the total

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­ Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.

Product mix pricing strategies (pp. 315–317)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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