Objective 3 Discuss how companies adjust their prices to take into account different types of customers and

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­ Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations.

Price adjustment strategies (pp. 318–324)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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