Objective 3 List and define the steps in the business buying decision process. The business buying process
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➤ Objective 3 List and define the steps in the business buying decision process.
The business buying process (pp. 176–179)
E-procurement and online purchasing (pp. 179–180)
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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