Objective 3 List and define the steps in the business buying decision process. The business buying process

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➤ Objective 3 List and define the steps in the business buying decision process.

The business buying process (pp. 176–179)

E-procurement and online purchasing (pp. 179–180)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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