Objective 4 Compare the institutional and government markets and explain how institutional and government buyers make their
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➤ Objective 4 Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.
Institutional and government markets (pp. 180–182)
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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