Prepare a detailed plan for conducting the primary research required to complete your project.

The research plan needs to do three things:

• Precisely spell out the research objectives the research is intended to meet.

• Design the research to get you there. Identify your methods, your sample, and any statistics

(means, etc.) you will employ. Prepare drafts of questionnaires, guides for focus group sessions or in-depth interviews, plans for how you will conduct observational research, etc.

• Describe how the combination of your secondary research and your planned primary research will lead to your estimate of target market size and your sales forecast for your marketing plan.

Precisely spell out the mathematics that will do this, connecting it to specific secondary data or specific answers to questions or observations from your primary data.

Your research design should clearly identify and satisfy your research objectives, and appropriate qualitative and/or quantitative research should be competently designed, using what you learned in previous coursework or any supplementary readings necessary