Should positioning be based on product features or benefits? Why? Under what circumstances should features be the
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Should positioning be based on product features or benefits? Why? Under what circumstances should features be the focus of an advertising campaign?
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Hillol Maity
During my Bachelor's Degree course, I was involved with some organizations where I had to answer various kinds of questions from some domains. I also was involved with another organisation, where I had to solve the doubts of students interactively. Presently, I am the teaching assistant of an online course (Operating System Fundamentals) hosted by a Govt. of India initiative.
My teaching experience started while I was still doing my undergraduation, where I had to teach my fellow classmates the various concepts of some difficult subjects before semester examination.
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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