What is meant by a determinant attribute for a given product? Explain why the identification of such
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What is meant by a determinant attribute for a given product? Explain why the identification of such attributes is so important. What would be an example of a determinant attribute for each of the following products and services?
a. A cruise line
b. A laptop computer
c. French wine
d. Women’s sportswear
e. A hospital
f. A liberal arts college g. A tractor
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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