Given the challenges inherent in repositioning a fast-food chain, how would you further update the Subway product
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Given the challenges inherent in repositioning a fast-food chain, how would you further update the Subway product line and advertising campaign in light of current macro trends?
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Nazrin Ziad
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Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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