Talk with a small business owner about the strategic planning process he or she uses. Do they
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Talk with a small business owner about the strategic planning process he or she uses. Do they have a mission statement? Marketing goals and objectives? A marketing plan? What are the major issues he or she faces in implementing their marketing program?
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Conducting an interview with a small business owner about their strategic planning process and marketing efforts can provide valuable insights into th...View the full answer
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