The effectiveness of an advertising message can be measured by how well it a. is believable. b.

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The effectiveness of an advertising message can be measured by how well it

a. is believable.

b. attracts the identified target markets' attention.

c. is related to the long lead time required of television copy.

d. both a and b are correct.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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Question Posted: Jul 19, 2024 10:01 PM

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The effectiveness of an advertising message can be measured by how well it a. is believable. b.

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General Aviation Marketing And Management

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