The first step in market segmentation is identifying a. all of the possible market segments. b. all
Question:
The first step in market segmentation is identifying
a. all of the possible market segments.
b. all needs for the possible market segments.
potential customers,
e. price.
c. the product-service areas to be segmented.
d. a marketing mix for each segment.
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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