The first step in market segmentation is identifying a. all of the possible market segments. b. all

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The first step in market segmentation is identifying

a. all of the possible market segments.

b. all needs for the possible market segments.

potential customers,

e. price.

c. the product-service areas to be segmented.

d. a marketing mix for each segment.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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