The three-step approach to segmenting markets a. applies to both individuals and businesses. b. minimizes the need

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The three-step approach to segmenting markets

a. applies to both individuals and businesses.

b. minimizes the need for management judgment and intuition.

c. requires extensive market research and computer analysis.

d. none of these.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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