The three-step approach to segmenting markets a. applies to both individuals and businesses. b. minimizes the need
Question:
The three-step approach to segmenting markets
a. applies to both individuals and businesses.
b. minimizes the need for management judgment and intuition.
c. requires extensive market research and computer analysis.
d. none of these.
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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