After markets have been segmented, the next step includes a. establishing target markets. c. establishing a marketing

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After markets have been segmented, the next step includes

a. establishing target markets.

c. establishing a marketing mix.

b. determining objectives.

d. organizing for implementation.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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