Marketing objectives a. may be quite different from a firm's overall objectives. b. should be quantifiable if

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Marketing objectives

a. may be quite different from a firm's overall objectives.

b. should be quantifiable if possible.

c. include establishing a marketing mix.

d. are normally established by top management without consultation of the sales force.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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