Marketing objectives a. may be quite different from a firm's overall objectives. b. should be quantifiable if
Question:
Marketing objectives
a. may be quite different from a firm's overall objectives.
b. should be quantifiable if possible.
c. include establishing a marketing mix.
d. are normally established by top management without consultation of the sales force.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
Question Posted: