A marketing mix includes a. the customer and the four Ps. b. all controllable and uncontrollable marketing

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A "marketing mix" includes

a. the customer and the "four Ps."

b. all controllable and uncontrollable marketing variables.

c. product, place, price, and personnel.

d. only those variables which a marketing manager can control.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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Question Posted: Jul 10, 2024 10:02 AM

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A marketing mix includes a. the customer and the four Ps. b. all controllable and uncontrollable marketing

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General Aviation Marketing And Management

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