The concept of a product a. includes goods but not services. b. includes potential customer satisfactions or

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The concept of a "product"

a. includes goods but not services.

b. includes potential customer satisfactions or benefits.

c. includes all elements in the marketing mix.

d. means a physical item with its related functional and aesthetic features.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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Question Posted: Jul 10, 2024 10:02 AM

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The concept of a product a. includes goods but not services. b. includes potential customer satisfactions or

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General Aviation Marketing And Management

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